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In 2007, the entrepreneur Lucía Criscuolo founded Alfonza Woolwear inspired by the Calchaquí valleys where she grew up, in Tafí del Valle (Tucumán, Argentina).

Alfonza is distinguished by its unique pieces, all handmade with 100% natural materials: merino wool, mohair, baby alpaca and argentine leather. The brand is known for combining traditional techniques and innovative craftsmanship resulting in elegant, comfortable and modern garments.